Letter to Krispy Kreme or Another Reason Why Tesco Are Evil
Yes, I am this sad and yes, I hate Tesco this much.
I used to think of your doughnuts as a treat when they first came over from the US. I am a very infrequent customer now. It appears to me that since your association with Tesco (and probably because of their pressure) your products have been shrinking in size and are not as fresh as they used to be. Or maybe, even worse, you have allowed the Evil Ones to produce them in-house. What a talent they have for finding the point at which a product becomes unfit for human consumption and pulling back by 0.01%.
I just purchased one from Tesco Metro in King’s Cross. One that claimed to be apple-filled and dusted with cinnamon. It was not filled with anything. I don’t mean it had too little or I didn’t like the filling – I mean it had no filling. The only powder with which it was dusted was the traditional Tesco sprinkling of “lowest possible quality”. So, essentially, I just paid £1.35 for a small lump of dough.
I thought I would write to you in case you were under the illusion that customers do not notice such things and are also blind to the fact that equally ghastly Tesco doughnuts (placed right next to your cabinet) retail at 5 for £1.
In addition, your entire UK website appears to be down.
Alex A, London